Every company develops its own way of working: a shared understanding of how to solve problems, serve customers, and care for the people who make it all happen. At Superior Materials, that way is shaped by experience, teamwork, and deep roots in Southeast Michigan. Our teams bring hands-on knowledge to every job, built on trust, communication, and respect for the people we serve. Superior Materials’ values and culture reflect these principles, creating a workplace grounded in collaboration and integrity.
Our culture is part of something larger. Superior Materials is a proud member of Votorantim Cimentos, a global leader in cement and building materials founded in 1933. With operations in 11 countries and more than 13,000 employees, Votorantim Cimentos shares the same commitment that guides us here at home: Safety and Health first, Customer Focus, Sustainable Legacy, and positive impact in every community where we work.
At every level, from local plants to global partnerships, Our VC Way defines how we show up for one another. It is what connects Superior Materials people across teams, projects, and borders, reminding us that how we work matters just as much as what we produce.
Our VC Way is the heart of who we are. It reflects how we treat people, how we approach each project, and how we continue to grow together. These commitments are not statements on a wall; they are values we see in action every day, from the plant floor to the jobsite. They guide how we care for one another, how we serve our customers, and how we build a future that lasts.
Safety and Health come before everything else. We do what is right, treat people with respect, and value the differences that make our teams stronger. Honesty, transparency, and genuine care for one another are not ideals we aim for; they are daily expectations that shape Superior Materials’ culture and relationships.
Customer Focus drives every decision. We earn trust through clear communication and straightforward actions, taking ownership of results no matter the title or role. When something needs to get done, we step up and do it together. That sense of teamwork and accountability is what keeps our operations running smoothly and our partnerships strong.
We Learn and Evolve from every challenge and use those lessons to improve. We think beyond today’s pour, investing in people, the environment, and the communities where we live and work. Each person at Superior Materials contributes to this Sustainable Legacy, one built on progress, care, and enduring results.
Within each of the three commitments are nine principles that translate Our VC Way from a framework into daily practice. Together, they reflect the Superior Materials’ values and culture that shape how our teams make decisions, treat people, and approach their work.
People’s safety and health come first,
before results, always.
Doing what is right, respecting and
including people as they are.
Sincerity, transparency, and kindness
strengthen how we work together.
Staying close to customers and letting
their real needs guide our decisions.
Building relationships and cutting
through complexity.
Taking responsibility regardless of
title.
Learning from experience is what
drives us forward and fuels
Achieving excellent results in line with
our long-term vision.
Contributing to people, the
environment, and the community.
